Bootcamp – Basic Communications and Quantitative Tools (Credits 2)
This 5-week intensive workshop for incoming students is designed to refresh the basic communication and quantitative tools essential for the successful completion of the program. The course content provides the student with a number of mathematical and statistical tools frequently used in business analysis, marketing research, operations management, and finance. Communication prepares students to meet the challenge of professional oral communications, exposing students to a variety of communication and presentation styles and modes, helps students develop critical listening skills, and improve their abilities to give, receive, and apply feedback.
Introduction to Hospitality (Credits 1)
This 5-week course will introduce the major concepts, issues, and theories of tourism and hospitality as an economic sector and topic of academic study. The course will cover a broad range of topics related to the travel experience, from business development to the linkages between tourism as an industry and the impacts it has on communities and places, travel motivations, scope and structure of travel organizations. Students will also be introduced to key elements of the hospitality service industry and opportunities for employment within this industry. The course will also introduce concepts such as tourism marketing, country branding, sustainability, planning, and ethical responsibility.
Introduction to Financial Accounting (Credits 1)
This 5-week course introduces students to the terminology, procedures, and principles of financial accounting and reporting. Students will develop the necessary skills to 1) analyze routine business transactions and accounting information, 2) measure assets, liabilities, equities, and income, and 3) understand, analyze, and develop financial statements and other forms of financial reporting and communication. Weekly home tasks will require students to complete weekly reading assignments and apply accounting procedures and principles in order to analyze routine business transactions and accounting information.
Hospitality/Operations Management (Credits 2)
This 10-week course will introduce the key operational principles behind hotel and hospitality management. It will explore the complexities relating to the hospitality business environment and the unique nature of the hotel sector in national and global contexts. Topics covered include the operational, legal and regulatory environments, hotel standard procedures, hotel diversity, the hotel supply chain, competition and labor market, customer service, provision of food and beverage, guest reception, accommodation services, maintenance and with the focus on Armenian market specifics
Hospitality Pricing and Sales (Credits 1)
This 5-week course will introduce the students to hotel and hospitality economics, financial strategy and planning, budgeting with emphasis on revenue management and cost control, financial reporting, analysis, and audit. The course will enable students to create and control customer demand, establish a marketing strategy that is built around rigorous control systems and gain a clear advantage over the competition; all resulting in increased sales and profitability. The students will learn strategic and tactical aspects of sales management with an emphasis on strategies for managing a sales force. Business-to-business, as well as business-to-consumer relationships, will be covered. Students will learn about management information systems and modern tools of decision making with a focus on Armenian market specifics.
Corporate Communications (Credits 2)
This 10-week course builds cumulatively from simple writing of business emails to those of greater complexity, such as the composition of a formal business letter, following the writing framework, and the ACE writing process. In addition, the students will learn about tools for enhancing customer experience, negotiation skills with the team, customers, and suppliers, conflict management and res, and corporate ethics, with the focus on Armenian market specifics.
Hospitality Marketing (Credit 2)
This 10-week course will introduce the students to the hospitality and tourism marketing opportunities & strategies marketing process, the hospitality and tourism mix, and marketing strategies. Topics covered include leisure psychology and tourism industry, market segmentation and target marketing, marketing and promotion for the hospitality industry, digital marketing strategies and campaigns, meeting the seasonality challenge, emerging trends in tourism promotion, industry-specific marketing tools, branding with the focus on the Armenian market specifics.
Strategic and Financial Planning (Credits 2)
This 10-week cumulative and comprehensive course brings together the skills and disciplinary understanding gained in previous courses, with a focus on managerial decisions and actions that determines the long-term performance of a company. Topics include environmental scanning (both external and internal), strategy formulation (strategic or long-range planning), strategy implementation, and evaluation and control. The study of strategic management, therefore, emphasizes the monitoring and evaluating of external opportunities and threats in light of a corporation’s strengths and weaknesses. Students will develop skill sets for understanding and analyzing strategic issues through studying the decision making in the hospitality industry in competitive environments. The topics include strategic decision making in static and dynamic contexts on pricing, capacity, product differentiation, advertising and marketing, research and development, and size of the investment.