BAB Faculty

Faculty member’s name: Karén Sarkavagyan

Contacts (E-mail, telephone): [email protected]; 060 612601

Office hours and room: 221W, by appointment

Karén Sarkavagyan acts as the primary contact for industry relations at CBE. Karén’s research interests include entrepreneurship and small business management, as well as environmental sustainability and stakeholder motivation. Karén has been with Every Day CJSC since 2008, where he earned most of his hands-on experience in small business management. Before that, Karén worked in commercial lending.

Education and Degrees: BA and MS in Economics, Yerevan State University; MBA University of Oregon

CV (uploaded)

Courses taught: Innovation and Entrepreneurship; Graduation Capstone Projects

Mission

• Education:
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Mrs. Adilkhanyan has joined the AUA in Fall 2016. She teaches Introduction to Finance and Money, Banking and Financial Institutions courses to the bachelors of the BAB program. She has received a Master’s degree from the Yerevan State University in 2005.

In parallel to her academic career, for the last twelve years, Isabella occupied managerial positions in several companies in the financial sector of Armenia. Currently, she works as Chief Financial and Operating Officer of C-Quadrat Ampega Asset Management Armenia.

Education: 

• 2003 Isabella has earned a Bachelor’s degree in Economics and in 2005 a Master’s degree in Finance, both from Yerevan State University. Isabella is a CFA charter holder and a member of CFA Institute.

Courses taught:

• BUS 226-Money, Banking & Financial Institutions
• BUS 230-Introduction to Finance

E-mail: [email protected]

Phone: +37460 61 26 00

Office location: 217W (PAB)

Office hours: By appointment only via email

Diana Avetyan joined the CBE in 2020 as an Adjunct lecturer. She holds a MBA from the American University of Armenia.

Before joining CBE, she was a trainer at the Open Education Department at AUA teaching marketing, digital marketing, customer service quality and entrepreneurship courses targeted at the tourism and hospitality industries.

Ms. Avetyan is the founder of Morgan Consulting Armenia, a company specializing in consulting and training in business skills, marketing and digital marketing, sales and service quality. She has also co-founded an incoming tourism agency specializing in eco-travel.

Before this, she has worked for the United States Agency for International Development (USAID) Armenia as a project manager, managing the private sector growth, enterprise development, and business-enabling environment reform related projects in USAID/Armenia’s Economic Growth portfolio.

Higher education

• MBA from the Business School at AUA
• Diploma from the Applied Mathematics at Yerevan State University

Courses Taught

BUS160-Principles of Marketing

E-mail: [email protected]
Phone: +37460 61 26 05
Office location: 220W (PAB)

Levon Baghdasaryan joined the American University of Armenia (AUA) as an adjunct lecturer in 2021. He teaches Principles of Marketing to Bachelor of Arts in Business and Master of Science in Management cohorts. His core expertise is marketing strategy formulation and implementation, market research, and brand management. Baghdasaryan is the Head of Marketing at Andaco LLC, one of Armenia’s largest food and beverage importing and distributing companies. He oversees projects that cover numerous local and international brands. Baghdasaryan holds an MBA from AUA and a BA from the State Engineering University of Armenia (SEUA). 

Courses taught:

BUS 160 – Principles of Marketing 

MGMT 040 – Foundations of Marketing

E-mail: [email protected]

Phone: +374 99 033399

Office location: 210W

Office hours: By appointment

Faculty member’s name: Arsen Chilingaryan

Contacts (E-mail, telephone): [email protected] +374 60 612601

Office hours and room: 223W (PAB), Thursday 15.00-16.00 (by email appointment)

Short bio-career description of the faculty member:

Arsen Chilingaryan joined CBE as an adjunct lecturer in Summer 2017. He received his Bachelor’s Degree from the Armenian State University of Economics in 2014 and Master’s Degree from the American University of Armenia in 2017.

Mr. Chilingaryan has occupied managerial positions in commercial aviation field since 2004 working as Commercial Manager at Air France – KLM for 12 years and at Aeroflot – Russian Airlines for 2 years. He also served as Business Development Manager at Fouraitch, a German-Armenian IT company, and is co-founder of Tutor Platform edtech start-up.

Education and Degrees:

• 2017, Master of Business Administration from American University of Armenia
• 2014, Bachelor in International Economic Relations from Armenian State University of Economics

Courses taught:

• BUS101-Introduction to Business
• BUS105-Foundations of Management

Faculty member’s name: Areg Vardanyan

Contacts (E-mail, telephone): [email protected]

060 61 26 05

Office hours and room: Appointment via email

220W

Short bio-career description of the faculty member: Areg Vardanyan, MBA joined AUA as an adjunct lecturer in spring 2018. Areg is an experienced digital marketing specialist and has worked on the promotion of many local and international brands and companies. In 2016 Areg co-founded AYYO Marketing and in 2018 entered the startup world as the co-founder and CMO of ForgeFiction.

Education and Degrees: American University of Armenia, Master of Business Administration (MBA), 2013 – 2015

French University of Armenia Bachelor’s degree, Business Administration and Management, 2009 – 2013

CV (uploaded)

Courses taught: BUS278 Internet Marketing

Education:Mission

• Outreach:
• Research:

Areas of specialization:

• Digital Marketing
• Startups

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Faculty member’s name: Eliza Tigranyan

Contacts (E-mail, telephone): [email protected]. 060 61 26 46

Office hours and room: By appointment only via email. 210 W (PAB)

Short bio-career description of the faculty member:

Eliza Tigranyan has joined the CBE team in Spring Semester 2014.   Ms. Tigranyan is a Fellow Chartered Certified Accountant and a member of Association of Chartered Certified Accountants (ACCA) of Glasgow, UK, Management Consultant and former Licensed Auditor. She upgraded her professional knowledge in several Western European countries, USA and in the University of Cambridge, Judge Institute of Management Studies (UK).

Ms. Tigranyan has over 25 years of combined experience in strategic business planning, financial management and forecasting, financial modeling, business and investment valuations, feasibility and sector studies, value chain analysis. She also has extensive experience in transaction support services and enterprise, project and NGO audit, internal audit; experience in loan disbursement, grant making activities and monitoring projects after getting financed.

In addition, Ms. Tigranyan has conducted trainings for managers of established and startup companies, for the clients and staff of international organizations and banks.  She has work experience in Armenia and in a number of CIS and Western European countries.  Ms. Tigranyan has extensive practice in project and company management and employment records in several international consulting companies and organizations.  She worked for 17 years in Grant Thornton in Corporate Advisory Department and had a position of Senior Manager.

Education and Degrees:

• Association of Chartered Certified Accountants (ACCA-UK), Qualification: Chartered Certified Accountant, 2002-2005
• University of Cambridge, Judge Institute of Management Studies (UK) Executive Management and Leadership Program, 2003
• American University of Armenia (Affiliate of the University of California, USA), College of Business Administration, Degree: MBA, 1993 – 1994
• Yerevan Polytechnic Institute, Department of Computer Sciences, Degree: Engineer of Computer Sciences, 1985 – 1990
• Yerevan Polytechnic Institute, Department of Public Sciences, Degree: Journalist, 1987 – 1989

CV (uploaded)

Courses taught:

• BUS 146- Introduction to Managerial Accounting
• BUS 253-Introduction to Auditing
• BUS 145-Introduction to Financial Accounting
• BUS 248- Introduction to Financial Statement Analysis
• MGMT 030 – Foundations of Accounting
• MGMT 392 – Capstone

Mission

• Education:
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Faculty member’s name: Marianna Movsesyan

Contacts (E-mail, telephone): [email protected],060 61 26 46

Office hours and room: By appointment only via email (217W/PAB)

Short bio-career description of the faculty member:

Marianna Movsesyan, MBA, joined the CBE team in the Spring of 2014. Mrs. Movsesyan is a Fellow Chartered Certified Accountant and a member of Association of Chartered Certified Accountants (ACCA) of Glasgow, UK. Marianna teaches several courses to bachelor students at AUA, such as Introduction to Financial Accounting and Introduction to Managerial Accounting.

Mrs. Movsesyan has more than 15 years of professional experience in accounting and finance, budgeting, business valuation and automated accounting systems. Marianna is also a licensed auditor in Armenia. She has worked in one of the Big Four professional services networks, PricewaterhouseCoopers (PwC), where she derived extensive expertise on accounting, financial reporting and internal control matters from local and CIS clients. Her career with PwC also brought her to Moscow where she worked for Financial Services division for several years. While in PwC, Marianna conducted workshops on complex IFRS accounting issues to incoming staff and clients. Experienced in IFRS, UK GAAP, Russian Accounting Legislation (RAL).

In parallel to her academic career, Mrs. Movsesyan occupies the position of the CFO at Megafood, a major company specialized in import and distribution in Armenia.

Her academic experience includes teaching ACCA courses at International Accountancy and Business (IAB) center. She has been the prizewinner on ACCA P7, P2 and F8 papers in Armenia. Marianna is also an alumnus of Future Leaders Exchange (FLEX) program (2000).

Education and Degrees:

CV (uploaded)

Courses taught:

• BUS 145 – Introduction to Financial Accounting
• BUS 146 – Introduction to Managerial Accounting

Mission

• Education:
  • Association of Chartered Certified Accountants (ACCA-UK), Qualification: Chartered Certified Accountant, 2010-2013
  • MBA with specialization in Finance and Accounting: American University of Armenia, 2004 – 2006
  • BA in Economics: Yerevan State University, Armenia, 2000 – 2004
• Outreach:
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Edgar Begrakyan is adjunct faculty at the MSCBE. He has joined the AUA team and teaches “Introduction to Finance” course (BUS 230) since 2015. He previously was adjunct faculty at the Yerevan State University. He earned his Diploma in Information Systems from Yerevan State University of Economics and his M.S. in Economics from Stockholm University.

Parallel to his academic work instructor Begrakyan is supervisor at the Central Bank of Armenia. He specializes in banking supervision and credit risk analysis. Before joining the financial supervision team he was economist/researcher at the CBA and his interests were in the area of income inequality and economic growth relationship. He has several articles on examining this relationship.

Education:

• Master of Science in Economics, Stockholm University, Department of Economics (www.ne.su.se), 2008-2010

Courses taught:

• BUS 230-Introduction to Finance

E-mail: [email protected]

Phone: +37460 61 26 07

Office location: 217 W (PAB)

Office hours: By appointment only via email

Research activities: Credit risk analysis and management

Faculty member’s name: Vahe Odabashian

Contacts (E-mail, telephone): [email protected] , +374 60 61 26 22

Office hours and room: By appointment only, 232W (PAB)

Short bio-career description of the faculty member:

Vahe Odabashian joined the MSCBE team in Fall 2015. He holds MBA in Business, Government and Not-for-Profit Management degree received with honors from Willamette University, Salem, OR, USA, and a PhD degree in Economics and Management of Industries from Yerevan State University. For ten years he has held executive positions in American-owned hi-tech companies in Armenia. After that Dr. Odabashian has been involved in various projects as a consultant, such as the World Bank/IMF Readiness for Investment in Sustainable Energy, UNIDO GEF Global Cleantech Innovation Program and many more. He also has been teaching at the National Polytechnic University of Armenia since 2003. He has coauthored six textbooks currently used as teaching material for BSc and MBA students at several Armenian universities, as well as numerous articles and other publications. Dr. Odabashian is the winner of the AUA’s 2020 Faculty Teaching Excellence Award.

Education and Degrees:

• PhD in Economics and Management of Industries, National Polytechnic University of Armenia and Yerevan State University, Yerevan, Armenia, 2016 – 2018
• MBA in Business, Government & Not-for-Profit Management (with Honors), Willamette University’s Atkinson Graduate School of Management, Salem, OR, USA – 1998 – 2000
• Diploma of English Translator, Yerevan State University, Yerevan, Armenia, 1988 – 1990
• B.Sc. in Chemistry, Yerevan State University, Yerevan, Armenia, 1984 – 1992

CV (uploaded)

Courses taught:

• BUS 280 Operations Management
• BUS 281 Management of Information Systems
• BUS 210 Introduction to International Business Management

Mission

Education: Provide not just knowledge, but mentality of outside-the-box and analytical thinking, effective and clear communication, rigor to dig deep down to the essence of things, both flexibility and responsibility in decision-making.

Outreach:

Research:

Areas of specialization:

• Operations Management
• Technology Innovation Management
• International Business

Projects and researches conducted:

Publications:

Articles:

1. Odabashian, G. Karamyan, Fuel Cells Development in Armenia, Renewable Energy: Reality and Perspectives. Conference Proceedings, Yerevan, 2003.
2. Karamyan, R. Mnatsakanyan, H. Sargsyan, Kh. Gyulumyan, V. Odabashian, A. Manoukian, V. Melikyan, V. Vardanyan, A. Danielyan, Development of Fuel Cells by H2 ECOnomy, 2003 Fuel Cell Seminar: Fuel Cells for Secure, Sustainable Energy, Miami Beach, FL, USA, November 3–6, 2003.
3. Odabashian, A. Tadevosyan, and A. Manoukian, International Business Basics, Tchartaraget, Yerevan, 2003, (in Armenian language, Textbook adopted for instruction at State Engineering University of Armenia).
4. Manoukian, A. Tadevosyan, and V. Odabashian, International Management, Tchartaraget, Yerevan, 2004, (in Armenian language, Textbook adopted for instruction at State Engineering University of Armenia).
5. Manoukian, A. Tadevosyan, V. Odabashian and A. Lalayan, Manual on International Marketing, Tchartaraget, Yerevan, 2005, (in Armenian language, Manual adopted for instruction at State Engineering University of Armenia).
6. Tadevosyan, N. Beknazaryan, V. Odabashian, A. Manoukian, G. Shushanyan, Optimized Decision Making in International Business and Marketing: Practical Problems, Tchartaraget, Yerevan, 2006, (in Armenian language, Textbook adopted for instruction at State Engineering University of Armenia).
7. Odabashian, A. Manoukian, A Hydrogen Outlook from a Transition Economy: Development of Hydrogen Fuel Cells by H2 ECOnomy in Armenia. The International Seminar on the Hydrogen Economy for Sustainable Development, Reykjavik, Iceland, September 28-29, 2006.
8. Manoukian, V. Odabashian, R. Mnatsakanyan, Certain Prospects of Higher Temperature PEM Fuel Cells Research and Development, 2006 Fuel Cell Seminar, Honolulu, HI, USA, November 13-16, 2006.
9. Odabashian, Financing Innovation and Technology: H2 ECOnomy’s Case, Advancing Innovation in ECA 2007 Conference, Yerevan, Armenia, September 17-20, 2007.
10. Odabashian, IC Technologies in the Renewable Energy, Bridging the Development Gap: Sustainable Growth in Information and Communication Technologies and Hi-Tech through Education, American University of Armenia, Yerevan, November 20-23, 2007.
11. Odabashian, S. Khachatryan, Renewable Energy in Armenia, “21-st CENTURY”, Yerevan, No. 1 (3), 2008 (English language edition).
12. Odabashian, Hydrogen Economy, ArmTech Congress ’08, Yerevan, Armenia, October 4-5, 2008.
13. Ranjbari, S. Grigoriev, V. Odabashian, V. Fateev, Y. Lu, P. Millet, Reversible Electrolyzer-H2/O2 Fuel Cells Using PEM Technology, Fundamentals and Developments of Fuel Cells Conference 2008 – FDFC2008, Nancy, France, December 10-12, 2008.
14. Odabashian, H. Altunyan, S. Khachatryan, The Role of Renewable Energy in Development of Innovation System in Republic of Armenia, The 4th International Renewable and Clean Energy Conference, Yerevan, October 5-7, 2009.
15. Odabashian, Hydrogen Economy: Recent Developments and Prospects, Round Table Discussions on the Renewable Energy Development Roadmap in Armenia, Arzakan, Armenia, June 25-26, 2011.
16. Odabashian, H. Gzraryan, E-business as a Modern Form of Economic Activity and Management, State Engineering University of Armenia Bulletin: Collection of Scientific Papers, Tchartaraget, Yerevan, 2012.
17. Odabashian, Economic and Marketing Considerations of Applying Renewable Energy Sources in the Telecommunication Industry, State Engineering University of Armenia Bulletin: Collection of Scientific Papers, Tchartaraget, Yerevan, 2013.
18. Odabashian, Fuel Cells: Industry Trends, Technological/Economic Considerations and Commercialization Barriers, The 5th International Renewable and Clean Energy Conference (The Prospects of Low Carbon Development in Armenia), Yerevan, Armenia, October 24-25, 2013.
19. Odabashian, Some of the Current Realities in Commercialization of Hydrogen and other Fuel Cells Technology, State Engineering University of Armenia Bulletin: Collection of Scientific Papers, Tchartaraget, Yerevan, 2013.
20. Odabashian, Enabling Environment for Development of Renewable Energy in Armenia: a Summary of the RISE Project, Renewable Energy Conference in Armenia (by R2E2 and Konrad Adenauer Stiftung), Yerevan, Armenia, December 10-11, 2014.
21. Manoukian, H. HassabElnaby, V. Odabashian, Impact of Management Compensation on Success of Startups. Proceedings of the 2014 Annual Meeting of the Decision Sciences Institute, Tampa, FL, USA, 2014.
22. Odabashian, The UN Initiative “Sustainable Energy For All” and Results of a Study on Investment Environment For Sustainable Energy Development In Armenia, Annual Scientific Conference of the State Engineering University of Armenia, Yerevan, 2015.
23. Manoukian, H. HassabElnaby, V. Odabashian, Technology Commercialization Review: Aiming at a Fresher Perspective Based on Partnership Synergy, International Journal of Management Research & Review, Volume 5, Issue 7, July 2015.
24. Manoukian, H. HassabElnaby, V. Odabashian, A Proposed Framework for Renewable Energy Technology Commercialization and Partnership Synergy: A Case Study Approach, American Journal of Business, Volume 30, Issue 2, pp. 147 – 174, 2015.
25. Odabashian, Innovation and Innovative Technologies: Problems and Solutions, “21-st CENTURY”, (Armenian language edition), No. 5 (69), 2016, pp. 47-68.
26. Tadevosyan, V. Odabashian, T. Nasoyan, Marketing of Service Industry Enterprises, Tchartaraget, Yerevan, 2016, (in Armenian language, Textbook adopted for instruction at the National Polytechnic University of Armenia).
27. Odabashian, The Main Management Issues of Technology Innovation Process in Academic Literature, National Polytechnic University of Armenia Bulletin: Collection of Scientific Papers, Vol. 1, 2017, pp. 477-481.
28. Tadevosyan, V. Odabashian, Stimulation of Innovation and Innovative Technologies as a Primary Objective of Scientific-Educational Institutions, National Polytechnic University of Armenia Bulletin: Collection of Scientific Papers, Vol. 1, 2017, pp. 482-487.
29. Odabashian, The Issue of Developing Cooperation and Partnership Networks in the Process of Creation of Innovative Technologies, “21-st CENTURY”, (Russian language edition), No. 3 (44), 2017, pp. 63-73.
30. Manoukian, V. Odabashian, Operations Management View of Technology Innovation, 2017 Annual Meeting of the Decision Sciences Institute: Proceedings. 2017, pp. 1286319 1 – 1286319 8
31. Odabashian, A. Tadevosyan, The Problem of Forming Innovation Culture in the Process of Creating Innovative Technologies, National Polytechnic University of Armenia Bulletin: Collection of Scientific Papers, Vol. 1, 2018, pp. 317-321.
32. Tadevosyan, V. Odabashian, T. Nasoyan, Exercise Book for Marketing of Service Industry Enterprises, Tchartaraget, Yerevan, 2018, (in Armenian language, Exercise book adopted for instruction at the National Polytechnic University of Armenia).
33. Odabashian, H. HassabElnaby, A. Manoukian, Innovative renewable energy technology projects’ success through partnership, International Journal of Energy Sector Management, No. 13 (2), 2019, pp. 341-358.

Zarmine Zeitountsian has an extensive background in international finance, non-profit management, the private sector and academia. Her extensive track record includes entrepreneurial and marketing leadership in the United States, Russia and Armenia. She started her career in an emerging banking industry in Russia as the Deputy Head of the Foreign Exchange Department of the Moscow Bank of Technology. She continued her banking career in the United States as a Corporate Relationship Manager at Wells Fargo, where she participated in business development efforts to execute integrated sales strategies to support business growth and increase market share by identifying qualified referrals and prospects and maintaining strong and profitable relationships with clients. She conducted over 25 industry analysis in various sectors and originated, evaluated and underwrote transactions related to traditional commercial lending, long-term mortgage financing and asset-based loans, providing risk assessment, structuring credit terms and coordinating the due diligent effort.

After receiving her MBA degree Ms. Zeitountsian moved to Armenia in 2010 to contribute to her home country and has worked in the fields of tourism development, marketing, fundraising, project management and development though holding various managerial positions.

As the Project Manager of Tatev Revival Project at the National Competitiveness Foundation of Armenia, Ms. Zeitountsian successfully led one of the large-scale regional development projects in Armenia. Other positions she has held include Development Director of the RVVZ Foundation and Dilijan International School of Armenia (UWC Dilijan), Communications Director at the American University of Armenia and Marketing lead at the USAID financed My Armenia Program in Armenia. From 2016 to 2018 Zarmine was appointed as the inaugural Chair of the newly established State Tourism Committee of Armenia. During her chairmanship, Armenia experienced over 18% growth in tourism numbers.

She currently teaches Advertising Management, Sales Management and Tourism Management at the American University of Armenia and Tourism Marketing, Branding and Consumer Behavior at the Public Administration Academy of the RA. She also holds various training courses for integrated community development funded by various EU programs.

Education:

• Master’s in Business Management, (2001-2004) ∙ California State University – Los Angeles, CA
• Credit Management Training (1999) Wells Fargo Bank Corporate Headquarters – San Francisco, CA
• Banking and Finance Courses(1992-1993) ∙ Academy of Finance – Moscow, Russia
• Bachelors in Arts, Arabic Language and Literature, (1985-1990) ∙ Yerevan State University – Armenia

Courses taught

BUS261- Sales Management

Dr. Anahit Armenakyan successfully completed her doctoral studies at Carleton University (Ottawa, ON). She has taught several marketing courses at Carleton University (Canada), Laurentian University (Canada), and the State Engineering University of Armenia (Armenia). Currently, at Nipissing University, Dr. Armenakyan teaches a diverse range of marketing courses, encompassing consumer behavior, advertising and promotions, digital marketing, and social marketing. Her practical experience in Armenian, American, and international companies has provided her with a comprehensive perspective, which she adeptly incorporates into her course materials. Additionally, she has held Visiting Professor positions at Vilnius University (Lithuania) and the American University of Armenia (AUA), and currently serves as an Adjunct Lecturer at the AUA.

Education

PhD, Carleton University

MBA, University of Pittsburgh

MBA, American University of Armenia

MSc, State Engineering University of Armenia

Courses taught

BUS160, Principles of Marketing

 Publications (Peer Reviewed)

Book Chapters

Armenakyan, A. (2022). Life on the Two Sides of the Pond. In T. Sibbald, & V. Hadford  (Eds.), Academic Sabbatical as a Voyage of Discovery (pp.105-128). University of Ottawa Press.

Journal Publications

Brown, N.R., Armenakyan, A., & Piper, L. (2021). Early adopters’ philosophies, practices and perspectives on eco-tourism and eco-certification: The case of ecotourism in Jamaica. Multidisciplinary Business Review, 14(1), 120-136.

Armenakyan, A. (2020). Gettreated.co: A digital medical tourism concierge service in Armenia. Ivey ID: 9B20A028. London, Canada: Ivey Publishing

Armenakyan, A., O’Reilly, N., Heslop, L. A., Nadeau, J., & Lu, I. R. R., (2016). It’s all about my team: Mega-sport events and consumer attitudes in a time series approach. Journal of Sport Management, 30(6), 597-614.

O’Reilly, N., Armenakyan, A., Lu, I. R. R., Nadeau, J., Heslop, L. A., & Cakmak, E. (2016). Sport mega-events and tourism: Contrasting the influence of host country and event. International Journal of Sport Management and Marketing, 16(3-6), 280-296.

Dikcius, V., Armenakyan, A., Urbonavicius, S., Jonyniene, G., & Gineikiene, J. (2015). The influence of children on family purchasing in Lithuania and Azerbaijan. Organizations and Marketing in Emerging Economies, 5(2), 79-96.

Doyle, J. & Armenakyan, A. (2014). Value creating mechanisms within the market orientation-performance relationship: A meta-analysis, Journal of Strategic Marketing, 22(3), 193-205.

Armenakyan, A., Heslop, L. A., Nadeau, J., O’Reilly, N., & Lu, I. R. R. (2013). Tell me who’s your host and I’ll tell you who you are: Olympic Games image before and after the 2008 and 2010 Olympic Games. International Journal of Sport Management and Marketing / Special Issue “Advances in Sport Tourism Marketing & Management”, 14(1/2), 71-95.

Heslop, L. A., Nadeau, J., O’Reilly, N., & Armenakyan, A. (2013). Mega-event and country co-branding: Image shifts, transfers, and reputational impacts, Corporate Reputation Review / Special Issue on “Nation Branding”, 16(1), 7-33.

Armenakyan, A., Heslop, L. A., Nadeau, J., O’Reilly, N., & Lu, I.R.R. (2012). Does holding the Olympic Games matter?: Canada’s image before and after the 2010 Olympic Games. International Journal of Sport Management and Marketing / Special Issue on “Consumer Behaviour in Sports”, 12(1/2), 111-140.

Doyle, J. D., Heslop, L. A., Ramirez, A., Cray, D., & Armenakyan, A. (2012). Trust building in wine blogs: A content analysis. International Journal of Wine Business, 24(3), 196-218.

Heslop, L. A., Cray, D., & Armenakyan, A. (2010). Cue incongruity in wine personality formation and purchasing. International Journal of Wine Business Research, 22(3), 288-307.

Other contributions (Reports)

Brown, N. & Armenakyan, A. (January, 2020). “In search of welcoming neighbourhoods and adequate housing: The experiences of recent newcomers in North Bay and Timmins, Ontario,” Pathways to Prosperity: Canada, Available from http://p2pcanada.ca/wp-content/blogs.dir/1/files/2020/02/In-Search-of-Welcoming-Neighbourhoods-and-Adequate-Housing.pdf

Brouard, F., Neilson, L., & Armenakyan, A. (October 31, 2012). “Small charities: An analysis of change in fundraising activities,” SCSE-CSES Research, Carleton University, Available from https://www.mtroyal.ca/cs/groups/public/documents/pdf/ins-brouardrpt1.pdf

Neilson, L., Brouard, F., & Armenakyan, A. (2012). “Fundraising methods: Past, present, future,” SCSE-CSES Research, Carleton University.

Recent conference presentations

Armenakyan, A. & El Banna, A. (2022). Consumer ethnocentrism in pre- and post-war Armenia, Armenian Economic Association 2022 Annual Conference, Yerevan (Armenia), June 30-July 2, 2022.

Adler, A., Brown, N., & Armenakyan, A. (2022). Why am I here? Choristers’ perception of the university community choir, An Abstract, Academy of Marketing Science 2022 Annual Conference, Monterey (CA, USA), May 25-27.

Armenakyan, A. (2021). Youth Olympic Games: Canadian perspective. Abstract, Virtual, The 15th International Symposium for Olympic Research, London, Ontario, Canada, October 15-16.

Armenakyan, A. (2020). Nairian-Armenia: International expansion, North American Case Research Association (NACRA) 2020 Annual Conference: Start-up Case Workshop, (Online-only), October 8-10.

Brown, N., Armenakyan, A., & Shahi, A. (2020). The impact of cricket on immigrant social inclusion in Northern Ontario communities, Annual Conference of Administrative Sciences Association of Canada: Sport and Tourism Division, Virtual Conference, June 12-15.

Armenakyan, A. (2019). Team-building activity to deliver marketing concepts, Structured Abstract, Proceedings of the 2019 World Marketing Congress, Marketing Education track, Edinburgh, Scotland, July 9-12.

Armenakyan, A. (2019). Youth sport participation and Youth Olympic Games, Structured Abstract, Proceedings of the 2019 World Marketing Congress, Special Session: Sports Marketing, Edinburgh, Scotland, July 9-12.Armenakyan, A. & Baregheh, A. (2019). Organic Fresh Produce Purchase Behaviour in Armenia, 2019 Armenian Economic Association Conference, The Armenian Economic Association (AEA), Yerevan, Armenia, June 27-29.

For a complete list please see Dr. Armenakyan’s faculty web-page at  https://faculty.nipissingu.ca/anahita/

 E-mail: [email protected]

Phone: +37460 612605

Office location: 220W(PAB)