|| Fanis Varvoglis has a doctorate in Marketing from Virginia Polytechnic Institute and State University, Virginia. He received his MBA from Adelphi University, New York and a Bachelor’s Degree in Economics from the University of Macedonia, Greece. He has been a professor at San Diego State University, and also taught at the University of Aegean and the University of Macedonia. His research findings have been presented in the United States at conferences of the American Marketing Association and the Academy of Marketing Science and has appeared on television in the United States and Greece on topics related to his specialty. He has written articles in the area of consumer behavior, marketing strategy and non-profit marketing. He has also participated and ran transnational European projects on education. He is also, a certified international mediator specialized in commercial dispute resolution. He had his own consulting firm and also worked as in independent consultant. He was Dean of the Anatolia School of Business at the American College of Thessaloniki, Greece and served on the Board of the State Museum of Contemporary Art. He has been a trustee of Anatolia College for 12 years and President of its Alumni Association and of the Greek Institute of Marketing as well as member of the executive board of the Greek Management Association. His research and teaching interests include entrepreneurship, managerial decision making and consumer behavior. He currently is Professor of Marketing at the American University of Armenia.