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Opportunities to Focus

Although students are not required to declare a concentration, FTMBA provides the opportunity for students to concentrate in Accounting, Finance or Marketing. Declaring a concentration is optional but strongly encouraged.

Students formally declare their concentration at the beginning of the second year; after completing the first year fundamental functional courses, the Career Development Strategies course, concentration courses in spring of the first year, and the summer internship. The concentration is noted on the student transcript.

 

Marketing Concentration:

The marketing concentration is designed to provide students with an in-depth understanding of how businesses relate to customers.  It also develops students’ critical perspectives and skills necessary for the marketing function including their ability to analyze, plan, develop, implement and control of marketing activities. The concentration prepares students for exercising managerial responsibilities in marketing or marketing-related positions such as brand or product management, marketing research, pricing, new product development, marketing communications and promotion strategies.

Students will be required to complete 15 credits of coursework:
BA360       Marketing Management (MBA requirement)
BA365       Marketing Research (concentration requirement)
At least three additional marketing courses
BA393       Internship or project relevant to concentration
A marketing-related project within BA395–Business Policy and Strategy course

 

Finance Concentration:

The finance concentration provides students with a theoretical understanding of the financial management of the firm. Decision-making is emphasized both as to the assets the firm should acquire and firm’s capital structure. Students learn how investment values are set in the financial markets, banking operations, and how both affect the functioning of the firm. Students develop the analytical and quantitative skills and decision-making techniques needed to successfully apply their knowledge of Finance in a business environment. The concentration suits students who wish to pursue careers in corporate finance, commercial banking, investment management, insurance, real estate development or other aspects of finance.

Students will be required to complete 15 credits of coursework:
BA330       Financial Management (MBA requirement)
BA332       Corporate Finance (concentration requirement)
BA348       Financial Statement Analysis (concentration requirement)
At least two additional finance courses
BA393       Internship or project relevant to concentration
A marketing-related project within BA395–Business Policy and Strategy course

Accounting Concentration:

The accounting concentration provides student with an opportunity to develop their knowledge and practical application skills in key areas of accounting, in terms of the use of accounting information for internal decision making and that of external users of financial statements. Completion of this concentration will reinforce core concepts, provide additional insight into accounting processes and principles, and enhance the ability to analyze and interpret accounting reports. The concentration prepares students for a career in accounting as an auditor, a controller, treasurer, and positions where strong integration of finance and accounting is required.

Students will be required to complete 15 credits of coursework:
BA345       Financial Accounting (MBA requirement)
BA348       Financial Statement Analysis (concentration requirement)
BA353       Auditing and Evaluation Controls (concentration requirement)
Two additional accounting courses
BA393       Internship or project relevant to concentration
A marketing-related project within BA395–Business Policy and Strategy course